Friday, March 02, 2007

The Power of You

Dr. Hayes was one of those teachers who could challenge and inspire students to greatness. One of the key lessons he taught students in his technical writing class at Southern Tech was the power of you.

His observation was that too many letters begin like this: "I am writing you today because I want you to know what I am going to want, need, try to sell, etc...." You see his point don't you? By the end of the first sentence, you know already that this letter is not about you, but "I."

He encouraged his students to re-work their correspondance from the perspective of "you." For example: "Shopping in your store was a wonderful experience. You helped me so much. The shirt you helped me pick out was wonderful. Could you help me exchange it?"There is a difference. It's not manipulative. It's about putting others first. The apostle Paul said it this way: "in humility consider others as more important than yourselves." Phillippians 2:3 (HCSB)

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