Thursday, August 21, 2008

Influencing Like Jesus


Finished this little volume last night. It's a good read. Dr. Zigarelli lists 15 principles of persuasion as illustrated through the life and teaching of Christ, including prayer, modeling, service, asking for their opinion, telling stories and others.

One of the things I liked best is his focus on practical application. He suggests that you think of someone whom you would like to influence and what kind of attitude, behavior or circumstance you would like to change. Then, as you read each chapter, you are challenged to apply the principle to that situation.

I am becoming more and more a fan of "short books." Get to the point and let me move on. Influencing Like Jesus fits that category. It is to the point and the point is sharp. You can find it here.

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